The Hells Angels are done – Maybe You Can Too?
Last night I watched the local news, and amid all the doom and typical stories shadow Media loves to share, it was a fascinating conversation that took place.
The Royal Canadian Mounted Police (RCMP – the way-over-made-fun of guys in red with hats cowboy look funny) openly pushed the Hells Angels. The RCMP officer interviewed really blame the Hells Angels almost all Crime in Canada
You name … they are to blame.
Now, I do not condone what the angels, but I say morons RCMP are absolute to believe that crime would disappear if the Hells Angels also disappeared.
It has always been crime and there will always be crime, is one of the facts of life. There will always be people who profit from others, and those who thrive off of the money underground activity deficit.
The Hells Angels did something surprising they went on television too. They actually asked a journalist News Local Calgary for an interview to fight against claims of the officer.
# 1 – For them to voluntarily give interviews to television is extremely rare.
# 2 – they are dissatisfied
# 3 – They have publicly said they are upset – and they have challenged RCMP. Prove to the world that the Hells Angels are entirely responsible for 100% of crime in Canada
And to prove that if the angels were to disappear, crime would be too.
They were watching the RCMP claim as ridiculous as that.
Yes, the Hells Angels do not commit crimes they never said they do not. But to go on national television with a ridiculous statement like this is a challenge and the Hells Angels countered the challenge.
So what does this have to do with advertising and marketing?
Lots!
Robert Allen has challenged the skeptics put it in a city not known for 72 hours with only $ 100 to his name and he would own at least one piece of property after 72 hours with ANY OF HIS OWN MONEY.
A big challenge to prove his system works.
And he delivered, in fact, he bought 4 properties in 72 hours with no downpayment.
He became massively famous by throwing down the gauntlet and challenge media.
How can you use the technical challenge?
Challenge your customers to provide the best video evidence of the benefits they have received from using your products (all types of companies now use this idea). You'll get movies incredible, you can use in advertising, publicity, marketing campaigns, campaigns, lead generation, etc.
Challenge your competitors to dual nationality. Southwest Airlines is famous for the challenges of mainstream media and EVERYONE benefits.
Challenge your suppliers help you reduce your supply costs, the best proposals win a contract year long exclusive
Challenge your employees to agree on a new idea for improving business in a week. The biggest may be implemented by the person recommending them, and are rewarded with status, same price and advertising.
Challenge the media with a big claim you make and you prove that the application once for all before the world.
Find a challenge and try it.
I have a challenge and a contest to come for technical marketing the most creative are used (no ideas but those actually used with favorable results). There will be cash prizes, a reward, and a ton of publicity for the winners. More to come.
Everyone loves a challenge … give it to them.
About the Author
Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. He is a very sought after marketer and advertising specialist who has helped launch some of the world’s most profitable marketing systems. For more info visit White’s site at http://www.SmallBusinessCopywriter.com or sign up for his Free Cash Flow Surge Newsletter at http://www.CashFlowSurges.com
Cowboy Troy (Featuring Big – I Play Chicken With The Train (Video)